We are really excited for our rebrand before we kick off the 2025 growing season!
After the last two years of designing and installing food forests in Minnesota, we better understand that our clients fit into three unique categories: 1) edible landscapes, 2) foodscapes, and 3) agroforestry. To better reach our wide range of clients, we have a fresh new brand and design that reflects who we’ve become and where we are headed.
What inspired this transformation? Let’s dig into the roots of this rebrand.
Growing our Core Mission
For the first two years, people would ask what is edible landscapes? We would say we design and install edible landscapes that provide yields for years to come. We would then share examples like mini vineyards, mini orchards, fruit tree guilds, herb spirals, food forests, and permaculture foodscapes. We would share how we use permaculture principles, incorporate native plants, focus on companion planting, harvest rainwater. All of this is good. We shared a lot about “the what”, but not much about “the why.”
Now today, we have grown our core mission to covers “the why”: Edible Landscapes MN designs and installs food-producing landscapes helping our clients renew the earth, enjoy bountiful harvests, reduce lawn maintenance, foster biodiversity, and build community through shared abundance. Within this core mission, we offer flexibility of three unique food-producing landscapes to choose from that include:
We have also grown the number of projects, and with this we now have a portfolio page showcasing our favorite Minnesota Food Forest projects. We are so grateful for our wonderful clients and the growing community.
Growing as a Community
This rebrand is not just about a new look or logo – it’s about a growing community that wants to share knowledge and inspire action. Our ambitions for 2025 include hosting client social hours, connecting foodscapers around the twin cities, sharing educational materials, hosting workshops, and helping newcomers get designs, sharing playbooks with DIYers. We launched this new website and brand to feel cohesive, professional and true to the Edible Landscapes MN ethos.
Growing as an Organization
Our new branding symbolizes our growth as an organization. For the first two years, our logo was trees with no fruit. The logo looked like a newly planted trees symbolizing our organizations fresh beginnings. These trees needed to wait a few years to mature before they started to yield fruit. Now today, the logo is a lush fruit tree with abundant color! This symbolizes how our organization has grown and is now yielding abundant fruit. As we continue to operate in the Divine Will, we are excited to meet new people throughout Minnesota and help them grow abundant harvests and renew the face of the earth.
Please keep following us for more updates, and let us know what you think about our new look!
Jordan & Jessica
Founders
